| The New PPC - Video 4 - Advanced AdWords Strategies (Pay Per Click) |
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| Written by Webmaster | |
| Saturday, 05 July 2008 | |
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24 min - Mar 2, 2007 - Broad Matching. How to avoid losing money by choosing the wrong keywords. - Phrase Matching... and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. - Exact Matching. It is what it says... how to show people exactly what they're looking for. And nothing else. - Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers. - How to make Google LOVE you -- and reward you with cheaper clicks, higher Click Throughs, and better Conversions. - The 3 secrets to improving your Quality Score with Google, and how to start using them immediately. - The one f.ree tool from Google you must use... that increases your CTR automatically. - How to configure your settings in Google for the best results (no tease, no fluff, we use screenshots and just SHOW you the settings to use). - The right number of ads to create for each ad group... and the correct rotation to show them at. - How to monitor and track the Content Network clicks -- screw this up and you'll cost yourself big-time. We show you the best tool for this. - All about Analytics -- we cut through the confusion and show you just what you need to know about Google Analytics... including how to use Analytics data to alter your ages for better ROI. - How to use Analytics to know absolutely everything that's happening in your sales funnel -- right down to how long people spend on each page. - The Perpetual Keyword Money Machine. Working with our friends at ThemeZoom, we came up with this theory of using PPC to test ANY market, find the long-tail keywords, and turn your PPC results into natural SEO traffic. - How to use your SEO discoveries to build Theme-Based sites around your market; why you must use BOTH the PPC and the SEO approaches to continuous floods of traffic. - The 3 types of Money Keywords and how to use them to make more money. - How to use your PPC and SEO discoveries to actually create your content -- NEVER wonder again about what content will pay you the most profits. Okay, enough already -- go watch the video! More info.... Tag it:                  |
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| Last Updated ( Saturday, 05 July 2008 ) |
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